Audi introduced a new online configurator for the 2025 models, and it sucks.
They’ve removed the list of features for each trim level, so you can’t even differentiate what each one does. The best you can do is look at the pictures and play spot-the-difference to figure out the changes…
Facts. After you build it, they show a breakdown of the features, but half the time it’s just weird build codes. Thanks, Audi.
I don’t think it’s a coincidence. Mercedes also changed their configurator (at least in my country), and it’s a downgrade too—less info, fewer details. It’s objectively worse. I think they do it on purpose.
Audi’s configurator has always been bad. You click an option and suddenly all the pictures are ‘not available.’ Removing the option doesn’t bring the pictures back either—you have to start over! 
@Asa
Mercedes’ configurator in the US is even worse on Chrome. It resets your paint color to black at the summary stage no matter what you pick.
Keegan said:
@Asa
Mercedes’ configurator in the US is even worse on Chrome. It resets your paint color to black at the summary stage no matter what you pick.
Their website is horrible on mobile too. It randomly freezes and sometimes the configurator doesn’t even load.
After you create the summary, there’s a popup where you can rate the configurator. You should leave your feedback there.
Just pick Premium Plus and hope for the best… But seriously, you’re right. And the website makes my laptop fans go crazy.
In other words, the experience is consistent across the website and the MyAudi app. Both suck.
I just configured an S6 Prestige. I know the luxury package includes massage seats, but nowhere in the PDF list of Audi codes does it mention ‘massage.’
I was dealing with the same frustration today. I had no idea what was going on.